“She’ll be posting more on her experiences with Proactiv and opportunities she can offer her fans that come exclusively from Proactiv, as well as amplifying some of her content.” “We’ll definitely be doing more collaboration work with her,” he said. And when Simpson signed with Proactiv, Instagram wasn’t even around.Ī post shared by Kendall declined to talk about the terms of Jenner’s contract, but did say the brand has a “content roadmap” in place. Jenner has 102 million followers on Instagram - Simpson has 4.4 million. Plus, she signed on as a spokesperson during an era of radical transparency. Everything you’re doing is an archive and people aren’t that forgiving right now.”Īccording to Gates, while other celebrities, including Justin Bieber and Jessica Simpson, have worked with Proactiv, people were extra skeptical about the Kendall-Proactiv deal because Jenner’s following is so large. “You can’t get around it if you’ve tweeted something, if you’ve said something, even Instagram stories…people can screen grab it and have it forever. “It’s the world we’re living in right now,” said Cecilia Gates, chief executive officer of Gates Creative. Less dire, there was also the time in 2016 when Jenner told reporters she “won’t wear much makeup” for every day while promoting Estée Lauder’s now defunct Estée Edit makeup collection. There was also the 2018 interview with Love Magazine where Jenner touted being selective about which runway shows she walks in, which received backlash from less affluent members of the modeling community. Gordon was referencing Jenner’s role in the 2017 Pepsi commercial that was widely accused of downplaying the Black Lives Matter Movement. put up with a lot of bad conduct on the part of celebrities, but they won’t put up with being treated like fools.” Whether it’s the Pepsi ad or, she seems to have no sense that the public wants to hear the truth. “She’s particularly dangerous as an endorser because she seems to have no sense of how the public will react. “In the age of the Internet, there are a billion members of the truth squad, and it doesn’t take them long to put together an accurate picture,” said Erik Gordon, professor of marketing and business at the University of Michigan. The larger issue at hand - which brands are increasingly faced with in the age of information - was authenticity. “Everything has to be cleared so we do coordinate on all communications, together with the family.”Īccording to marketing experts, the teaser post was only part of the problem. “We do have to agree on anything that’s posted,” he said. ![]() The model proved that the newest iteration on the trend can be dressed up or down, depending on your mood.A post shared by Kris Jenner said that the brand approved that post. She paired it with sleek black leather pants by Rosetta Getty, pointed pumps, and an itty-bitty shoulder bag. ![]() On its own, the striking piece-which is vintage Dolce & Gabbana-feels dressy enough for a chic dinner or gala, but how the model styled it helped move it into party territory. ![]() Think of it as a grown-up going-out top: Jenner stepped out in a fitted camisole, complete with brown floral embroidery and leather paneling. But compared to the early-aughts versions, Jenner’s top is more sophisticated and discreet. Last night, model Kendall Jenner revived the look for dinner in Santa Monica, California with her boyfriend Devin Booker. If you think that was just a Y2K thing, though, think again-they’re having a major comeback again, as seen on the recent runways at Paco Rabanne, Bottega Veneta, and Coperni. Stars like Britney Spears, Lindsay Lohan, and Beyoncé even deemed them red carpet-worthy. Do you remember the 2000s, when we were all going out in jeans and fancy tops? Back then, a fancy blouse-perhaps covered in sequins, or finished with a metallic sheen-was just as popular an option as a classic LBD.
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